Creative built for the platform it runs on
Social advertising fails fastest when a display ad gets dropped into a feed. We brief creative for the platform's native format and the funnel stage it's meant to serve.
A cold-audience awareness ad and a retargeting ad to someone who abandoned checkout are different jobs with different creative, different copy length, and different calls to action. We brief them as separate assets rather than one creative stretched across every stage.
Audience strategy is built from your first-party data wherever consent allows, layered with platform targeting rather than replaced by it, so performance doesn't collapse the day a platform tightens its targeting options.
We report social performance against the same funnel-stage metrics used elsewhere in the account, so a 'good' engagement rate has to translate into pipeline before we call it a win.
What this includes
- Platform-native creative production and copywriting by funnel stage
- Audience strategy combining first-party data and platform targeting
- Meta and social channel account management and optimization
- Funnel-stage reporting rather than platform-native vanity metrics
Not sure this is the right fit yet?
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