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Frameworks

The decision frameworks behind our channel and budget calls.

Frameworks — representative photograph

Frameworks

frameworks

A framework for deciding which channel gets the next pound of budget

Score channels on payback speed, confidence in the data, and room to scale — not on which one is currently trending.

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frameworks

A framework for deciding what to build in-house versus bring in externally

Frequency of need and depth of specialism required are better guides than headcount budget alone.

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