Growing local visibility across 9 clinics within advertising policy limits
Kestrel Health Group, a multi-site private healthcare provider
Challenge — Needed stronger local visibility across nine clinic locations without triggering the advertising-policy restrictions that healthcare-related paid campaigns routinely run into.
Objective — Improve local search presence at every clinic while staying inside platform and regulatory guidelines throughout.
Strategy — A compliance review preceded any campaign work, so growth wasn't built on paid formats that could later be restricted or disapproved. Local SEO and a structured review-generation process carried most of the weight, with paid search added only once the organic base was solid.
Campaign journey
Every clinic's listing, service page, and existing ad copy checked against current healthcare-advertising policy before any other work began.
Standardised, locally-optimised pages built for all nine clinics, with structured data added throughout.
A compliant, structured process for requesting patient reviews rolled out clinic by clinic.
Narrowly scoped, policy-compliant search campaigns launched only after the organic foundation was in place.
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