You can't fix what you haven't measured
Discovery is the audit stage — market, funnel, tracking, and competitive position, documented before a single pound of budget is reallocated.
Most audits we inherit from a previous agency describe what's running, not what's working. Discovery is built the other way round: we start from your actual conversion data, tracking setup, and cost structure, and work back to which channels are earning their budget.
That means pulling raw platform data rather than dashboard summaries, checking that conversions are actually being counted once (not twice, not zero times), and mapping the buyer journey against what your analytics can currently see.
You get a written findings document, not a slide deck of good news. Where the tracking is broken, we say so before we say anything about strategy — a strategy built on bad data just fails more expensively.
What this includes
- Full-funnel tracking and attribution audit across GA4, Floodlight/CM360, and server-side postbacks where relevant
- Channel-by-channel spend and return breakdown against real, deduplicated conversions
- Competitive positioning and share-of-voice review across your core keywords and audiences
- A prioritised list of what's structurally broken versus what's simply underperforming
Not sure this is the right fit yet?
Book an executive consultation and we'll tell you plainly whether the growth system matches where your business is right now.
Book an executive consultation