What to check before every campaign launch, not just the big ones

Advertising platform policies on claims, restricted categories, and creative formats change regularly, and it's easy for a policy update to slip past a team that only reviews policy when something gets rejected.

A standing pre-launch check — claims verified against current policy, landing page consistent with ad copy, restricted-category status confirmed for the product or service, and required disclosures present — catches the majority of rejections before they happen, rather than after spend has already started.

Disapprovals cost more than the time to fix them: they can slow platform learning phases, delay a launch date tied to a business event, and in repeated cases affect account standing. A five-minute checklist run before every launch is cheap insurance against all three.

Where an account operates in a more heavily regulated category — financial services, healthcare, and similar — that checklist needs a category-specific addendum, reviewed whenever the platform updates policy for that vertical specifically.